Animoca Brands Acquires Somo Amidst NFT Market Recovery in 2026

Animoca Brands Strengthens Its Digital Collectible Strategy

Animoca Brands has recently announced the acquisition of Somo, a significant player in the gaming and collectibles industry, amid a notable recovery in the NFT market. This acquisition expands Animoca’s presence in native Web3 entertainment, adding Somo's playable, transferable, and tradable collections to its portfolio of blockchain-based platforms.

Future Integrations and Benefits

The company plans to integrate Somo into its broader Web3 ecosystem using cross-promotion, shared infrastructure, and its global network of partners to accelerate brand growth. "SOMOH is building the cultural operating system for collections, which complements our existing portfolio," said Yat Siu, co-founder and executive chairman of Animoca Brands.

NFT Market Makes a Rapid Comeback

The acquisition follows signs of recovery in the NFT market, which recorded a 20% increase in the first two weeks of 2026. According to data from CoinGecko, the market capitalization of NFTs grew from $2.5 billion on January 1 to over $3 billion within a week. This rebound is one of the strongest short recoveries in the NFT market over the past year, following a stagnation period in 2025.

Challenges and Outlook

Despite recent gains in the NFT sector, it remains far below previous highs, as the market capitalization was $7.3 billion on January 14, 2025. Consequently, the sector is still experiencing a 59% decline compared to the previous year.